As we approach 2018 it’s essential to have your yearly communications plan in place, so that your marketing is in sync with your hotel’s business objectives for the year ahead.

But what do we mean by ‘comms plan’? Well, it’s essentially your 2018 marketing plan and should include all of your marketing tactics (at least those that can be planned) for the year: from press relations and events through to social media and advertising.

Words mean something. Whilst they can often look pretty, there’s much more to them than simple looks alone. You want them to be engaging, you want them to leap off the page and seize hold of the reader. Otherwise, what’s the point?

With people eating and drinking out last year as much as they did in 2016, getting consumers through the door should be an easy task for restaurants. However, with the number of restaurants in the UK rising rapidly over the past five years, competition has never been more intense.

When you book a stay at a hotel, no doubt you’ll read the reviews of the bedrooms, the service, the facilities and, of course, the food.

Whatever the reason for your stay (weekend day trip or a romantic break for two), the first three are non-negotiable. You want to relax in a clean, comfortable bedroom, be assured of good service and relevant facilities.