Advertising for Hotels | Hospitality Marketing

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

In recent years, the hospitality industry has been hit with multiple uncontrollable and unprecedented issues. 

These include Brexit, Covid-19, and the cost of living crisis. 

Hotels have had to think quickly, be adaptable, and stretch themselves thinly in order to get through. 

Following these difficult times, it’s become more important than ever before to implement advertising for hotels — to help boost their sales. 

Do you need help regrowing your business and getting your hotel brand back out there? Here’s how we can help: 

Advertising for Hotels: Brand Awareness

Advertising for hotels is essential for brand awareness. By increasing your brand awareness, you’ll not only increase your footfall, but also your brand reputation. In a time where money means everything, marketing should be a priority for most. 

Marketing can help increase occupancy rates, build brand recognition, promote hotel services and create loyal customers.

Advertising for Hotels: Utilising Social Media 

Social media has become the key place to promote your hotel. People of all ages are utilising the different platforms, enabling to reach a wide demographic and increase your visibility. 

We have a dedicated, expert social media team who would be happy to help you manage your social media pages. 

Whether you utilise Instagram, Facebook, TikTok, or all of them, here at Hospitality PR we have the knowledge and tools to help promote your hotel. We also have some influencer pros who’d be happy to enhance your organic following.

Advertising for Hotels: Collaborating With Influencers 

Influencers are a great way to boost your engagement and visibility, and reach a wider audience. Identifying influencers in your niche and working with them to create content that helps promote your hotel is important for 2023. 

Remember, it’s not always about how many followers an influencer has — the most important figure is their engagement.

Create a Relationship With Your Guest

Another excellent example of advertising for hotels is by sending out mailers. 

These could include promotions, discounts, the latest news, what’s been going on… the list is endless. With our Copy team, we can help support your hotel from any angle you wish. 

Mailers are a cost-effective way to communicate with returning and prospective guests, forging a relationship and adding a personal element to the transactions. 

We can collect data from all bookings and sign-ups to send newsletters, promotional offers, or satisfied customer reviews, further accentuating what your hotel offers.

Build a Savvy Website

Your website is the window to your business; it’s often the first taste your prospective guests have of your brand, so it needs to be clear, captivating and credible. 

Your website should be easy to navigate, visually appealing, and include all the necessary information that a potential guest would need to know — without them having to dig for it. 

We can build you a website that not only highlights your hotel, but also encourages guests to book directly through your site — increasing your credibility and profitability.  

At Hospitality PR, we understand the importance of advertising for hotels, particularly during these challenging times. Get in touch  for more information on how we can help your hotel increase its sales through effective marketing strategies.