What is a PR Team, and How Can Having One Help Your Business?

Do you want your business to appear in the media but don't know who to contact? 

Are you trying to build your public image but have run out of ideas? 

Would you like to be more involved with your local community but don't know how to approach them? 

Then let me introduce you to the wonderful world of public relations!

In this blog, we’re asking, “what is a PR team?” and exploring how having one on board can help you grow your business: 

What is a PR Team?

A PR team is a group of professionals who are responsible for managing and maintaining a business’ public image and reputation.

A PR team will create compelling campaign and communication strategies, as well as distribute press releases — all of which is fundamental to the role.

So, a great storytelling mind is essential to capture and keep the attention of the all important public — but what else can they provide?

Through award-winning campaigns and press releases, PR teams can increase the visibility of your business by securing media coverage, social media coverage and arranging interviews. This can help to raise awareness of your business and get the word out about your products/services. 

What is a PR Team, and How Can Having One Help Your Business?

Just like your favourite pair of socks, PR teams handle the ups and (occasional) down of any business. 

They do a little happy dance when a campaign hits the spot, but they also step up to the mark when things can take an unexpected turn; say hello to crisis management! 

With effective preparation and quick responses, a PR team can help mitigate any reputation damage that may arise from potential negative media coverage or product complaints. 

Building Relationships

Having a competent PR team can also help you create and maintain important relationships that positively impact your business. 

These can include the media, the public and existing/prospective customers. Maintaining these relationships can help to build trust and positivity, which is valuable for not only generating sales, but also maintaining them in times of crisis. 

At Pic PR, our PR team can help to boost your media presence, maintain key relationships and build your brand. If that sounds like something your business needs, then get in touch!

Alternatively, why not read our previous blog to discover how we can get your business top tier press visits?