Hospitality Marketing: Leave Your Guests Hungry For More
Why is hospitality marketing important for your business?
Hospitality marketing is an exciting and dynamic field that requires creativity, strategy, and an understanding of the customer's needs and desires.
Whether you run a hotel, restaurant, spa, or other entertainment venue, the hospitality industry offers endless opportunities to attract and engage with customers, and keep them coming back for more.
In this blog, we’re exploring some unique marketing ideas that will make your business stand out in the busy world of hospitality:
Hospitality Marketing: Emphasise the Experience
First off, it's all about the experience.
As we all know, the customer experience is everything in the hospitality industry. So, it’s essential to focus on creating a unique and memorable experience for your customers.
This could be anything from creating a special menu item to a personalised service that makes your customers feel valued and appreciated.
For example, a hotel could offer a complimentary bottle of wine or a spa treatment to guests who book a room for a certain number of nights, while a restaurant could create a limited-time-only special menu item, creating a sense of exclusivity and urgency.
Whatever it is, make sure it's something that sets your business apart from the rest.
2. Leverage Social Media
Next up, let's talk social media!
In today's digital age, social media is an essential tool for marketing any business, and the hospitality industry is no exception.
Platforms like Instagram, Facebook, and Twitter allow you to showcase your brand in a visually stunning way and connect with customers in real-time.
For example, a hotel could use Instagram to showcase photos of their rooms, amenities, and surrounding area. A restaurant might use Facebook to promote their menu items, share customer reviews, and post updates about special events or promotions.
3. Hospitality Marketing: Collaborate with Local Businesses
Collaborating with other local businesses can create a sense of community among local entrepreneurs.
By partnering with local businesses, you can offer your customers unique experiences that they won't find anywhere else.
Hotels could partner with a local tour company to offer guests a special discount on a guided tour of the local area, or a restaurant could collaborate with a local winery to create a special wine pairing menu.
Overall, this is a great way to expand your reach and connect with a wider audience.
4. Personalise Your Hospitality Marketing
Personalisation is key in the hospitality industry.
Customers want to feel like their needs and preferences are being taken into account. So, it’s important to tailor your marketing efforts to the individual customer.
Sending personalised emails to a previous customer, offering them a special discount on their next visit, is a great way to reconnect, encourage repeat bookings, and customise your guests’ experience.
5. Offer Loyalty Programmes
And finally, let's talk about loyalty.
Everyone loves a good loyalty program; think Tesco Clubcard, Sainsbury’s Nectar, or Boots Advantage!
By offering your customers rewards and perks for their loyalty, you can encourage repeat business and create a loyal following for your business.
So, whether it's a points-based system that allows customers to earn rewards for every purchase, or a membership program that offers exclusive perks and discounts, make sure your customers feel appreciated and valued for their loyalty.
As a hotel, you could offer a loyalty program that allows customers to earn points for every night they stay, which can be redeemed for free stays or other perks.
A restaurant might offer a membership program that gives customers early access to special events, a complimentary dessert on their birthday, and other exclusive perks.
Do you need help marketing a hospitality business of your own?
At PicPR, we offer a range of services that can help enhance and improve your business, ultimately getting your business on the road to success. Check out how here, to see how we leveraged a client's social media to increase their traffic by a whopping 675%!
To start your hospitality marketing journey with us, please get in touch.
Alternatively, why not read our previous blog to discover more on AI and Influencers?
