Hotel Companies | How PR is Used, and How it Can Help

Public relations (PR) is an essential part of any hotel company's marketing strategy. 

It’s a way for hotels to create positive public awareness of their brand, promote their services, and build a strong reputation in the industry. 

In this blog post, we’re exploring how hotel companies use PR to achieve their business goals:

Building Brand Awareness for Hotel Companies

One of the primary objectives of PR for hotel companies is to create brand awareness – the extent to which consumers are familiar with a particular brand and its services. 

This can be achieved by gaining media coverage in target publications — locally, nationally and in trade, both online and in print. 

Hotels can use PR to showcase their unique features and what sets them apart — for example, their location and facilities. 

This type of exposure can help hotel companies increase their visibility in the marketplace, differentiate themselves from competitors, and reach potential customers to help increase bookings.

Crisis Management for Hotel Companies

Hotel companies can also use PR to manage crises that may arise. In the event of a negative incident or controversy, such as a negative review or a big power outage, a hotel's PR team can work to mitigate the situation by communicating with the media and the public. 

PR professionals can use their expertise to craft messaging that tackles the issue, demonstrate the hotel's commitment to addressing the problem, help to draft comments and statements in response to media enquiries, and reassure customers and stakeholders.

Attracting Investors to Hotel Companies

PR can also play a crucial role in attracting investors to hotel companies. 

By promoting positive news and accomplishments, such as opening a new hotel or winning an industry award, PR can help create a positive perception of the company. 

This can lead to increased interest from potential investors and help hotels secure funding for expansion, renovation, and other projects.

Promoting special offers and packages

Another way hotel companies use PR is to promote special offers and packages. This can be done through press releases, media pitches, and social media posts. 

PR can be used to attract customers to the hotel for key dates like Easter, Mother’s Day and Christmas parties that likely come with special offers and promotions, to help increase occupancy rates, and maximise revenue generation. 

Supporting Community Outreach

Hotel companies can also use PR to support their community outreach efforts. 

This may include partnering with local organisations, sponsoring events, or supporting charitable causes. PR can be used to promote these activities, which can help hotels build a positive reputation in the community and demonstrate their commitment to social responsibility.

Essentially, public relations is an essential tool for hotel companies to achieve their business goals. By using PR to build brand awareness, and attract the right people to their business, hotel companies can create a positive perception of their brand, increase visibility, and generate revenue. 

With the help of experienced PR professionals (like ourselves), hotel companies can leverage the power of PR to achieve success in a competitive marketplace.

If you’d like to find out about how we could help execute PR for your hotel, then get in touch!

Alternatively, why not read our previous blog to find out how to promote your business through TikTok?