Why Photography is Crucial for Your Hotel Branding

Why is photography crucial for your hotel branding?

People are heavily influenced by, and exposed to, visually-led marketing every day.

Whether it’s a poster, a billboard, a website or an ad, imagery is often what grabs the attention of the prospective consumer — and so it’s vital to get it right. 

In this blog, we’re exploring the role of photograph in your hotel’s visibility, and why it’s a crucial component in your brand strategy:

Hotel Branding: The Role of Photography 

In today’s fast-paced world, businesses have precious few seconds to capture their audience’s attention — and keep it. Photography is a great way to achieve this, as one image has the potential to tell a story in one quick glance.

Photography is the most important marketing tool for portraying the amazing qualities of your hotel; you can show off its location with stunning exterior shots, entice people with mouth watering food photography from your menu, and bring attention to any unique selling points that need to be shouted about, in order to stand out against other hotelier competitors.

Hotel Branding: Why Are Professional Photos Important?

Using professional images will be the make or break for customers when choosing the perfect get-away — people associate high quality photos with a high quality hotel service, and they’ll trust that they’re going to have a great experience if that’s what they see.

Would you book a hotel that didn’t have a single decent photo sitting on their website?

You’d probably be rather apprehensive about where you were about to spend the night, and pray there’s at least some basic hotel amenities when you get there… like a bed!

Giving Your Hotel a ‘Vibe’

To really ace the photography side of things in your branding, you need to consider the sort of ‘vibe’ you want to be associated with your hotel. 

Do you want to come across as sophisticated and high class? Or maybe a bit more modern and quirky? This will attract the type of customer that you're aiming to drive to your hotel.

You can use an abundance of creative photography techniques, working with colours, lighting and composition to let the customer know exactly what you're about.

If your hotel has a colour scheme associated with its branding, you can incorporate that into your photos using the colours in the scene, or through coloured filters in the photo editing process — anything that’s going to help the customer recognise that it’s your image.

Ultimately, fantastic imagery is crucial for creating visibility of your hotel towards the general public, and getting those bookings.

Keen to update your hotel’s imagery and really nail your brand? Get in touch!