Whether you run a hotel, restaurant, spa, or other entertainment venue, the hospitality industry offers endless opportunities to attract and engage with customers, and keep them coming back for more.

We’re exploring the benefits of PR for hotel companies, and how it can help in terms of brand awareness, crisis management, promoting the business, and more.

Why is photography crucial for your hotel branding?People are heavily influenced by, and exposed to, visually-led marketing every day.

Whether it’s a poster, a billboard, a website or an ad, imagery is often what grabs the attention of the prospective consumer — and so it’s vital to get it right.

As a hotel, having a powerful presence on social media is crucial for driving bookings and building your brand. However, it's easy to make mistakes that can impact your chance of success.

It’s become more important than ever before to implement advertising for hotels — to help boost their sales.

Do you want your business to appear in the media, but don't know who to contact? Are you trying to build your public image, but have run out of ideas? Would you like to be more involved with your local community but don't know how to approach them?

Then let me introduce you to the wonderful world of public relations!

What do we talk about when we talk about video marketing?

Well, video marketing means lots of different things to lots of different businesses, but for hotels it means selling your premises (and your personality) in a way that a static image simply can’t.

If you’re a hotel that cares about attracting guests (and you should be) then it’s vital you consider the quality of your photography. After all, these are the images that – thanks to the internet – are going to represent your hotel to potential guests all over the world. When you think about it in those terms, your images need to be the best they can be.

All too often, hotel marketing is focused on trying to attract the consumer. And whilst the guest is the bread and butter of what you’re trying to do (and the source of income), you need to sell yourself to prospective employees too. And, let’s be frank, marketing is all about selling.

Hotels need personality in order to attract customers. It’s no surprise that those hotels picking up awards, winning praise from the industry, and ultimately seeing a rise in profits are the ones who are already doing this.

Social media is a comparatively new development in marketing, when you look at the more traditional forms. A few years ago, social media was regarded as somewhat light weight with limited value, and more of a nice to have rather than a need to have. Today though, social media is serious.

One of the fastest growing trends in the hospitality industry is the increased importance being placed on attracting international guests. We’ve found that more and more of our UK-based clients are turning to us for advice regarding international communications and help when it comes to broadening their international appeal. As a team that works with both national and international hotels, we’re experienced in developing strategies that will appeal to different markets.

As a hotelier, the ups and downs of revenues will be a familiar sight, with certain times of the week, month or year being much more favourable for commerce than others. If this isn’t familiar then it should be. How are you affected seasonally? How are you affected hourly?

More and more of our hotel clients are asking us to help them with their recruitment. This can be for a number of reasons…recruitment agencies aren’t working, traditional recruitment ads aren’t getting the results either, or it might be that the talent pool in said hotel’s area is just too small. So, it’s important therefore that hotels portray themselves as a great place to work. They need to look brilliant, in order to attract brilliance.

What is a press stay and how will it benefit your business?

One of the most common questions we get asked by hoteliers is about our approach to press stays…or more to the point, how they, as a boutique luxury hotel, should go about press stays.

In today’s increasingly digitised society, creating an online presence for your business is now as instinctive as the menu in a restaurant or the treatment list at a spa.

As well as a website, the influence of social media is showing no signs of slowing down so utilising the appropriate channels and platforms for your hospitality business should be an essential part of any business plan, campaign or strategy.

The holy grail of any hotel’s online presence is securing bookings directly.

Winter is coming.